Published under a pen name, was a phenomenon in China, breaking all sales published under a pen name, was a phenomenon in China, breaking all sales records there and earning the distinction of being the second most read ...Published under a pen name, was a phenomenon in China, breaking all sales published under a pen name, was a phenomenon in China, breaking all sales records there and earning the distinction of being the second most read book After Mao's little red book. There has been much international excitement too-to date, rights have been sold in thirteen countries.