This approach generates some of the most witty showbiz lunacy since." --- what you're reading right now is known as the "Flap copy." This is where the 72,444 words of my latest book are cooked down to fit this space. But...This approach generates some of the most witty showbiz lunacy since." --- what you're reading right now is known as the "Flap copy." This is where the 72,444 words of my latest book are cooked down to fit this space. But how does one do that?