Predictably Irrational: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Rating
LanguageEN
Total Pages400 pages
ISBN
9780061353239
Published
2008
Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the ten commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why...Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the ten commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?