Predictably Irrational: The Hidden Forces That Shape Our Decisions

Name: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
ISBN: 9780061353239

by Dan Ariely

Pages: 400
ISBN: 9780061353239
Published: 2008

Description

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the ten commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why...

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