Technology as Magic: The Triumph of the Irrational
by Richard Stivers
Rating
LanguageEN
Total Pages256 pages
ISBN
9780826413673
Published
1999
Description
What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret...What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic.