The greatest contribution to [semiotics] since the pioneering work of c. Peirce and charles morris." --journal of aesthetics and art criticism.". Draws on philosophy, linguistics, sociology, anthropology and aesthetics a...The greatest contribution to [semiotics] since the pioneering work of c. Peirce and charles morris." --journal of aesthetics and art criticism.". Draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship. Raises many fascinating questions." --language in society.".