Marketing exec Lucy cunningham is thrilled when her firm lands the palm Club account. The campaign concept For Miami's hottest fitness Club Was Lucy's idea: take one fitness-challenged woman, put her in front of TV camer...Marketing exec Lucy cunningham is thrilled when her firm lands the palm Club account. The campaign concept For Miami's hottest fitness Club Was Lucy's idea: take one fitness-challenged woman, put her in front of TV cameras, and into the hands of The Club's top personal trainer, theo redmond.