Good to Great: Why Some Companies Make the Leap... and Others Don't
by James C. Collins
Pages
300
ISBN
9780066620992
Published
2001
Description
To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. ...To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
Related Tags
#business#entrepreneurship#leadership#success
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