The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right
by Jack Trout
Rating
LanguageEN
Total Pages205 pages
ISBN
9780070653627
Published
1998
Description
In sports, when things go wrong, the best coaches say. "Go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up With Today's everchanging business cli...In sports, when things go wrong, the best coaches say. "Go back to the basics". Renowned marketing expert Jack Trout has a similar message for managers who are struggling to keep up With Today's everchanging business climate: "Keep it simple".