Business

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Name: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
ISBN: 9780071364157

by Margaret Mark

Pages: 400
ISBN: 9780071364157
Published: 2001

Description

A Brand's meaning--how it resonates in the public heart and mind--is a Company's most valuable competitive advantage. Yet, few companies really know how Brand meaning works, how to manage it, and how to use Brand meaning...

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#business #entrepreneurship #leadership #success

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