Business

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Name: Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author: Al Ries
ISBN: 9780071373586

by Al Ries

Pages: 213
ISBN: 9780071373586
Published: 1980

Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, describes a revolutionary approach to creating a "Position" In a Prospective Customer's mind-one that reflects a Company's o...

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#business #entrepreneurship #leadership #success

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