The book that changed marketing forever is now updated for the new millennium in 1986, propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this annotated edi...The book that changed marketing forever is now updated for the new millennium in 1986, propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this annotated edition provides the latest, most powerful tactics that have become synonymous with the names ries and trout.
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