Business

Marketing Management

Name: Marketing Management
Author: Philip Kotler
ISBN: 9780131457577

by Philip Kotler

Pages: 816
ISBN: 9780131457577
Published: 1967

Description

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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#business #entrepreneurship #leadership #success

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