Marketing Management

Name: Marketing Management
Author: Russell S. Winer
ISBN: 9780131963344

by Russell S. Winer

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Language EN

Total Pages 500 pages

ISBN: 9780131963344
Published: 1999

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#business #entrepreneurship #leadership #success

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This volume reflects the dynamic environment inhabited By Today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work.

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