The Brand Gap

All the secrets to creating a brand identity that resonates across every aspect of a business--including its web site and overall strategy! - with clients like kodak, sun, and procter and gamble, author is one Of Today's most well-known and respected authorities on the topic of branding. - quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Fetch Updated Description Edit Manually