The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
by Robert Iger
Rating
LanguageEN
Total Pages272 pages
ISBN
9780399592096
Published
2019
Description
In 2005, Robert Iger became ceo of the walt disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in The Company's history. "I ...In 2005, Robert Iger became ceo of the walt disney Company during a difficult time. Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in The Company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes.