Selling the Invisible: A Field Guide to Modern Marketing

Name: Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
ISBN: 9780446520942

by Harry Beckwith

Rating

Language EN

Total Pages 252 pages

ISBN: 9780446520942
Published: 1997

Description

A treasury of hundreds of quick, practical, and easy-to-read strategies. Selling the invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, dis...

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#business #entrepreneurship #leadership #success

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