Differentiate or Die: Survival in Our Era of Killer Competition
by Jack Trout
Pages
240
ISBN
9780471028925
Published
2000
Description
Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-david ogilvy In Today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppe...Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-david ogilvy In Today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers.
Related Tags
#business#entrepreneurship#leadership#success
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