The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
- Pages
- 224
- ISBN
- 9781118134665
- Published
- 2012
Description
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands...
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