Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder
Rating
LanguageEN
Total Pages320 pages
ISBN
9781118968079
Published
2013
Description
If you liked "Business model generation," You'll love "Value proposition design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the value propo...If you liked "Business model generation," You'll love "Value proposition design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the value proposition canvas, a practical business tool to design, test, create, and manage products and services customers want.