What happens when resources become scarce and society starts to crumble? As the competition for resources Pulls America's previously stable society apart, the "New normal" Is a Soft Apocalypse. This is how our world ends...What happens when resources become scarce and society starts to crumble? As the competition for resources Pulls America's previously stable society apart, the "New normal" Is a Soft Apocalypse. This is how our world ends; with a whimper instead of a bang.