Business

The Why of the Buy: Consumer Behavior and Fashion Marketing

Name: The Why of the Buy: Consumer Behavior and Fashion Marketing
Author: Patricia Mink Rath
ISBN: 9781609018986

by Patricia Mink Rath

ISBN: 9781609018986

Description

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in th...

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