The Price of Global Health: Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
by Ed Schoonveld
Rating
LanguageEN
ISBN
9781472438805
Description
Ed Schoonveld explains how pharmaceutical prices are determined in a complex global player environment and what factors influence the process. The Price of Global Health is recognized as a valued and unique reference boo...Ed Schoonveld explains how pharmaceutical prices are determined in a complex global player environment and what factors influence the process. The Price of Global Health is recognized as a valued and unique reference book that covers a complete array of topics related to global pharmaceutical pricing. It contains an in-depth but straightforward exploration of the pharmaceutical pricing strategy process, its underlying market access, general business and ethical considerations, and its implications for payers, physicians and patients. It is a much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. In particular, it is of critical importance to pharmaceutical company executives and other leaders and professionals in commercialization and drug development, including marketing, business development, market access and pricing, clinical development, drug discovery, regulatory affairs, health outcomes, market research and public affairs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Furthermore, many country chapters have been substantially updated to reflect changes in the healthcare systems, including the Affordable Care Act in the US, AMNOG in Germany, medico-economic requirements in France and many other country-specific changes. Lastly, almost every chapter has been updated with new examples and illustrations.
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