Business

Global Marketing

Name: Global Marketing
Author: Kate Gillespie
ISBN: 9781439039434

by Kate Gillespie

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Language EN

ISBN: 9781439039434

Description

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point...

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#business #entrepreneurship #leadership #success

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