Business

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Name: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
Author: Rita Gunther McGrath
ISBN: 9781422172810

by Rita Gunther McGrath

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Language EN

ISBN: 9781422172810

Description

Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace...

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#business #entrepreneurship #leadership #success

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