Business

Sport Business in the Global Marketplace (Finance and Capital Markets)

Name: Sport Business in the Global Marketplace (Finance and Capital Markets)
Author: Hans Westerbeek
ISBN: 9781403903006

by Hans Westerbeek

ISBN: 9781403903006

Description

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other righ...

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#business #entrepreneurship #leadership #success

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