Media Now: Understanding Media, Culture, and Technology (Newest Edition)
by Joseph Straubhaar
Rating
LanguageEN
Total Pages608 pages
ISBN
9781133311362
Publisher (Year)
Wadsworth, 2013
Description
Examines how media technologies influence culture, communication, politics, entertainment, business, and everyday life in the modern information age. The book explores newspapers, television, radio, film, advertising, pu...Examines how media technologies influence culture, communication, politics, entertainment, business, and everyday life in the modern information age. The book explores newspapers, television, radio, film, advertising, public relations, social media, the Internet, mobile technology, video games, media law, ethics, and global communications while encouraging critical analysis of how media industries shape public opinion and society.
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