Business

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Name: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Author: Roger Dooley
ISBN: 9781118113363

by Roger Dooley

ISBN: 9781118113363
Publisher (Year): Wiley, 2011

Description

Explains how neuroscience, psychology, and behavioral economics influence consumer behavior, purchasing decisions, brand perception, and marketing effectiveness. The book presents practical neuromarketing techniques invo...

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