Business

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Name: Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Author: Roger Dooley
ISBN: 9781118113363

by Roger Dooley

Rating

Language EN

ISBN: 9781118113363
Publisher (Year): Wiley, 2011

Description

Explains how neuroscience, psychology, and behavioral economics influence consumer behavior, purchasing decisions, brand perception, and marketing effectiveness. The book presents practical neuromarketing techniques invo...

Related Tags

#business #entrepreneurship #leadership #success

Currently Reading

Finished

Want to Read

Reading Status

Date Started

Date Finished

Current Page

Found the Book At

Where did you find or buy this book?

Additional Options

Keep PrivateHide from public profile

Physical CopyI own this book

Lent OutI lent my copy to someone

AudiobookListened, not read

Quotes (0)

No quotes yet. Be the first to add one!

Community Reviews (0)

No reviews yet. Be the first!

Related Books