300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER - Kickstarter or ...300 pages of step-by-step tactics and templates for any country, 30 successful case studies, plus a guide for non British entrepreneurs. Table of Contents 4+1 QUESTIONS TO ASK BEFORE JOINING KICKSTARTER - Kickstarter or Indiegogo? - Build Your Own Platform - Do I Have a Product to Pre-sell? - Do I Have the Time to Market My Project? - Is My Business Too Local? - True Story: Emilie and Her Tea Pot - Do I Need the Funds? 10 THINGS TO DO BEFORE KICKSTARTER - The Most Important Action to Succeed - Find One Customer - Browse Your Email and Facebook - Estimate the Cost - Prepare Your FAQ - Do (Not) Build a Community - True Story: Rain - A Fan Film about Storm - Rearrange Your Website Specifically for Kickstarter - Set Up Your Company - You Are Almost There 13 HACKS FOR MAKING A SUCCESSFUL VIDEO - Video Used to Be Our Most Important Marketing Weapon. What Has Changed? - Be Personal, I'll tell you how - Pick the "Face" of the Project - True Story: Loka the world of fantasy chess - Split the Team Between Mini Videos - Tell Your Story (Hint: Underdogs Sell) - True Story: the Zombies of Rebuild - Don't Explain the Features of Your Product - Anticipate Their Questions - Add a Call to Action - Add Gamification - Add Secondary Videos - Show Your Social Media - True Story: Veronica Mars - Don't Just Ask for Help, Give Them a Wish List - Use a Small Pledge to Get their Emails - Which Video Sells the Most? - What's Happening behind the Scenes - Video Checklist CREATING YOUR MEDIA LIST - Start Small, Sell Big - Why You Don't Need a Blog - 3 Tools for Creating Your Media List - True Story: Minaal YOU HAVE A LIST OF BLOGGERS, NOW WHAT? - Outsource Your Research - What You Can Outsource and What You Can't - Outsourcing for Non English Speakers MOVE YOUR MEDIA LIST TO THE NEXT LEVEL - The Spray and Pray Tactic - The Buddy Call Tactic - Tips for Managing the First Contact - Dealing with Bloggers after the Story is Confirmed - Dealing with Bloggers after Launch - How to Know if Anybody Rea