Pricing for Profit: How to Command Higher Prices for Your Products and Services
by Dale Furtwengler
Rating
LanguageEN
ISBN
9780814415177
Description
Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer ...Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focus ing on the value not the cost to the customer.Pricing for Profitshows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.
Pricing for Profit: How to Command Higher Prices for Your Products and Services will be removed from your shelf along with your reading dates, notes and progress.