Business

Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition

Name: Marketing to Moviegoers: A Handbook of Strategies and Tactics, Third Edition
Author: Mr. Robert Marich
ISBN: 9780809331963

by Mr. Robert Marich

ISBN: 9780809331963

Description

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbo...

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