Business

Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity

Name: Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity
Author: Neil Gains
ISBN: 9780749470012

by Neil Gains

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Language EN

ISBN: 9780749470012

Description

Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of symbolism and storytelling in customer experience.

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#business #entrepreneurship #leadership #success

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