Business

Tata: The Evolution of a Corporate Brand

Name: Tata: The Evolution of a Corporate Brand
Author: Morgen Witzel
ISBN: 9780670084067

by Morgen Witzel

ISBN: 9780670084067

Description

"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? Wh...

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