Business

Truth, Lies, and Advertising: The Art of Account Planning

Name: Truth, Lies, and Advertising: The Art of Account Planning
Author: Jon Steel
ISBN: 9780471189626

by Jon Steel

ISBN: 9780471189626

Description

Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more ...

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#business #entrepreneurship #leadership #success

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