Business

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

Name: The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Author: Gabriela Salinas
ISBN: 9780470740316

by Gabriela Salinas

Rating

Language EN

ISBN: 9780470740316

Description

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in...

Related Tags

#business #entrepreneurship #leadership #success

Currently Reading

Finished

Want to Read