Business

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

Name: For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Author: Mark Pendergrast
ISBN: 9780465029174

by Mark Pendergrast

Rating

Language EN

Total Pages 560 pages

ISBN: 9780465029174
Published: 2013

Description

Chronicles the history of Coca-Cola from its origins as a nineteenth-century patent medicine to its rise as one of the most recognizable global consumer brands. The book explores the company’s marketing strategies, busin...

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