For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
- Pages
- 560
- ISBN
- 9780465029174
- Published
- 2013
Description
Chronicles the history of Coca-Cola from its origins as a nineteenth-century patent medicine to its rise as one of the most recognizable global consumer brands. The book explores the company’s marketing strategies, busin...
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