Business

Winning at New Products: Creating Value Through Innovation

Name: Winning at New Products: Creating Value Through Innovation
Author: Robert G. Cooper
ISBN: 9780465025787

by Robert G. Cooper

ISBN: 9780465025787

Description

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development i...

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#business #entrepreneurship #leadership #success

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