Business

Selling the Invisible: A Field Guide to Modern Marketing

Name: Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
ISBN: 9780446672313

by Harry Beckwith

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Language EN

ISBN: 9780446672313

Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn mor...

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#business #entrepreneurship #leadership #success

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