Business

The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)

Name: The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
Author: Ahmad Jamal
ISBN: 9780415643634

by Ahmad Jamal

Rating

Language EN

Total Pages 362 pages

ISBN: 9780415643634
Publisher (Year): Routledge, 2015

Description

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increa...

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