The Routledge Companion to Ethnic Marketing (Routledge Companions in Business, Management and Accounting)
- Pages
- 362
- ISBN
- 9780415643634
- Publisher (Year)
- Routledge, 2015
Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increa...
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