Managing Sport Business: An Introduction (Foundations of Sport Management)
by David Hassan
Pages
496
ISBN
9780415570299
Publisher (Year)
Routledge, 2011
Description
The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and...The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
Related Tags
#business#entrepreneurship#leadership#success
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