Business

Marketing the Museum (Heritage: Care-Preservation-Management)

Name: Marketing the Museum (Heritage: Care-Preservation-Management)
Author: Fiona Mclean
ISBN: 9780415152938

by Fiona Mclean

ISBN: 9780415152938

Description

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and ch...

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#business #entrepreneurship #leadership #success

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