Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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Language
EN
- ISBN
- 9780307951618
Description
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers t...
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