Business

Meta-Luxury: Brands and the Culture of Excellence

Name: Meta-Luxury: Brands and the Culture of Excellence
Author: Manfredi Ricca
ISBN: 9780230293571

by Manfredi Ricca

ISBN: 9780230293571

Description

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity...

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#business #entrepreneurship #leadership #success

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