Public Relations Writing and Media Techniques (7th Edition)
by Dennis L. Wilcox
Rating
LanguageEN
ISBN
9780205211678
Description
With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides...With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.