The Oxford Handbook of Pricing Management (Oxford Handbooks in Finance)
by Ozalp Ozer
Rating
LanguageEN
ISBN
9780199543175
Description
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing manageme...A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
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