Business

Consumer Behavior (10th Edition)

Name: Consumer Behavior (10th Edition)
Author: Michael R. Solomon
ISBN: 9780132671842

by Michael R. Solomon

ISBN: 9780132671842

Description

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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#business #entrepreneurship #leadership #success

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