Business

Framework for Marketing Management (5th Edition)

Name: Framework for Marketing Management (5th Edition)
Author: Philip Kotler
ISBN: 9780132539302

by Philip Kotler

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Language EN

ISBN: 9780132539302

Description

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the wa...

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