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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

by Jagmohan Raju

Pages
224
ISBN
9780131494183
Published
2010
Description
This book introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrat...
Related Tags
#business #entrepreneurship #leadership #success
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