Business

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

Name: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Author: C.K. Prahalad
ISBN: 9780131467507

by C.K. Prahalad

ISBN: 9780131467507

Description

The world's most exciting, fastest - growing new market is where you least expect it: at the bottom of the pyramid. bull; ' The real source of market promise is not the wealthy few in the developing world, or even the em...

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