Business

Global Marketing: Contemporary Theory, Practice, and Cases

Name: Global Marketing: Contemporary Theory, Practice, and Cases
Author: Ilan Alon
ISBN: 9780078029271

by Ilan Alon

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Language EN

ISBN: 9780078029271

Description

Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents enco...

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#business #entrepreneurship #leadership #success

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