Marketing Management: A Strategic Decision-Making Approach
by John Mullins
ISBN
9780078028793
Description
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other ...This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Related Tags
#business#entrepreneurship#leadership#success
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