Business

Marketing Management: A Strategic Decision-Making Approach

Name: Marketing Management: A Strategic Decision-Making Approach
Author: John Mullins
ISBN: 9780078028793

by John Mullins

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Language EN

ISBN: 9780078028793

Description

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other ...

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#business #entrepreneurship #leadership #success

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